Ever since launching the SAP system at Wienerberger the role of SAP Key User has been growing in importance. Key users became strategic partners in the operational performance of the company, they provide business process knowledge, end-user training and first-line support. With our activity, we are striving to enhance the quality and talent of our Key Users further in a sustainable way. HUB is defined as an “effective center of a certain activity, region, or network”. A Wienerberger HUB stands for a platform of an active community where we share knowledge, provide training and support projects.